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  Tony Robbins' and Peter Diamandis’ longevity company Fountain Life raises $18M | TechCrunch

Tony RobbinsTony Robbins and Peter Diamandis Launch New Longevity Investment Fund

In a significant move marking the company's first public offering since 2013, Tony Robbins and Peter Diamandis, co-founders of the award-winning long longevity investing firm Fountain Life, have raised $18 million. The funds will support their ambitious multi-state expansion strategy, further solidifying its position as a leading provider of long-life insurance and wealth management solutions.

### What Is Longevity Investing?

Longevity investing focuses on building wealth through strategies that ensure people survive in retirement and beyond. The company emphasizes the importance of well-being, health, and financial stability, which are critical for achieving longevity and a secure future.

Dr. William Kapp, the CEO of Fountain Life, has shared insights into the "longevity" principle: "Don't die of anything stupid." This metaphorically highlights the need to invest in people who are healthy, well-being, and have financial stability. The company's strategy is rooted in these core values, aiming to ensure long-term success for individuals and families.

### The Raise and Its Significance

The $18 million raise marks a significant milestone for Fountain Life, bringing both financial and strategic growth. With this capital, the company will expand its multi-state model, which likely means targeting markets across different regions while maintaining a diverse customer base. This expansion aligns with longevity investing's core focus on well-being and financial security.

### The Multi-State Expansion

Fountain Life's new multi-state approach could involve reaching customers in multiple states simultaneously, potentially increasing reach and market share. This strategy not only expands the company's geographic footprint but also reinforces its commitment to building long-term success across diverse markets. By focusing on multi-states, Fountain Life aims to address the needs of a broader range of customers while maintaining its core values.

### Social Impact

The expansion is likely aimed at furthering the company's social impact. As a provider of long-life insurance and wealth management, Fountain Life is committed to supporting individuals through various stages of life—from young adults entering their golden years to those in their later years. The new funds will help enhance marketing efforts, improve customer retention strategies, and ensure that customers receive tailored support as they age.

### Conclusion

Tony Robbins and Peter Diamandis have made a significant impact with this $18 million raise. Their innovative approach to longevity investing—combining financial growth with strong social impact—is setting them apart from competitors in the industry. As longevity investing continues to evolve, Fountain Life's strategy of expanding its reach while maintaining core values remains a beacon of hope for individuals and families looking to build long-term security.

For more details, visit [FountainLife.com](https://www.fountainlife.com).

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#Venture #FountainLife
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